Free Offer Postcard Promotion from Graze

swiped by Swipe-Worthy in April 2016 from graze.com

These “Free” postcard promotions come from Graze, a subscription-based service that sends out personalized snack boxes to...View More

Free Offer Postcard Promotion from Graze

Key Takeaways

  • When your process & directions are simple, it makes taking action a LOT easier for your customers. 3-4 steps is a nice sweet spot, especially when it’s online where less effort is needed.
  • We all know there’s no “free lunch” in business. The art of using free is to make it seem like there’s no strings attached. The more subtle the back-end the better. Note how Graze only mentions putting in credit card details in small print. The focus is primarily put on the free offer to build up desire to the point where the customer’s more willing to put in their card info.
  • When you’re selling food-related items, including great food photography should be at the top of your list. It appeals greatly to the senses. The logics in selling food include health/nutrition facts, price, amount/value. However, the emotional appeal can easily take over the logical side when it comes to eating.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of graze.com below.

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7 Annotations
Annotations
April 7, 2016

Unlike the above postcard, this one has an additional step that focuses on "choice".

Swipe-Worthy
Swipe-Worthy The Founder
April 7, 2016

Unlike the first postcard, this one is more focused on Graze being an excellent "healthier" alternative.

Swipe-Worthy
Swipe-Worthy The Founder
April 7, 2016

A common objection is that "these are sneaks I can find in the store". Graze looks to counter that by mentioning their items are unique & can't be found elsewhere.

Swipe-Worthy
Swipe-Worthy The Founder
April 7, 2016

The biggest emphasis in all of their postcards is placed on "Free". A free offer peaks curiosity & causes minimal resistance.

Swipe-Worthy
Swipe-Worthy The Founder
April 7, 2016

In all of their postcards, they use the power of great food photography to get you salivating. When you're selling food-related items, this is a must.

Swipe-Worthy
Swipe-Worthy The Founder
April 7, 2016

You must input your credit card info to get the free box. This increases their chances of getting a second order.

Swipe-Worthy
Swipe-Worthy The Founder
April 7, 2016

Simple steps that are straight forward & easy to take action on.

Swipe-Worthy
Swipe-Worthy The Founder

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