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Unlike the first postcard, this one is more focused on Graze being an excellent "healthier" alternative.
A common objection is that "these are sneaks I can find in the store". Graze looks to counter that by mentioning their items are unique & can't be found elsewhere.
The biggest emphasis in all of their postcards is placed on "Free". A free offer peaks curiosity & causes minimal resistance.
In all of their postcards, they use the power of great food photography to get you salivating. When you're selling food-related items, this is a must.
You must input your credit card info to get the free box. This increases their chances of getting a second order.
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