Countdown (Pop-Up) Offer from Pura Vida

swiped by Swipe-Worthy in June 2015

Pura Vida is a very niche specific brand that sells bracelets. Their strategy, with the pop-ups below, is to quickly get visitors into a buying mode. People browsing...View More

Countdown (Pop-Up) Offer from Pura Vida

Key Takeaways

  • Surprise discounts may often work better than discounts stated outright because they will be more appreciated & exciting.
  • Also, obvious discounts can often be looked over. Discounts offered in a pop-up will always get more attention.
  • Even if they don't buy, you still got their email address. This offer has multiple potential benefits. An email subscriber plus a potential buyer.
  • After Pura Vida gives the discount, they direct the visitor to look at bracelets to buy. This is subtle, but it's smart. Control the sale.
  • Pura Vida amps it up even more by highlighting the deal at the top of the site & giving it a time limit. They're keeping the focus on the discount.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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