99 Cents Per Month Offer (Pop-Ups) from Gannett Newspapers

swiped by Swipe-Worthy in January 2016

As I pointed out in the Women's Health example here http://swiped.co/file/pop-ups-womens-health/, newspapers and magazines can charge so little for a subscription...View More

99 Cents Per Month Offer (Pop-Ups) from Gannett Newspapers

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Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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4 Annotations
Annotations
January 29, 2016

Directly implying the desired action in addition to the button copy.

Swipe-Worthy
Swipe-Worthy The Founder
January 29, 2016

Takes you to a landing page to buy a subscription.

Swipe-Worthy
Swipe-Worthy The Founder
January 29, 2016

As shown in this example & the ones above, they change their pop-ups based on holidays & events. It keeps them fresh & relevant.

Swipe-Worthy
Swipe-Worthy The Founder
January 29, 2016

"As low as" allows them to advertise the 99 cents deal. It implies you're going to choose the highest paying option, getting the paper Monday-Sunday.

Swipe-Worthy
Swipe-Worthy The Founder

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