Below are three recent checkout forms from top PPC marketer, Perry Marshall. Although the checkout pages contain a good structure...View More & sequence you can model, what's most interesting is how Perry uses his Mastermind 12 offer to influence the purchase of his other products at checkout. The first two checkout pages below are for his latest two products and both offer an option to add his $999/year mastermind group to cart which actually ends up being free & in one example below, even makes the overall price lower. For instance, in the first example, his Right Side Wipeout Guide (priced at $1,497) was added to cart. From there, if you add the $999/year mastermind option, you get the $1,497 guide for free, which means you get both the product & the mastermind for $999, saving $498 vs. if you just bought the main product. For most consumers, this wouldn't make any sense, but from a marketing perspective, an ongoing subscription means more customer communication & trust-building, which ideally leads to more future purchases.
Checkout Compilation (With Upsells) from Perry Marshall Swiped in July 2016
You may be familiar with upsell & downsell offer pages, but have you ever tried including upsells & downsells right on your checkout form? That's exactly what Perry does & although there's little space to pitch additional products at checkout, having options there (especially "one-click" add-to-cart options) does open the door for a bigger purchase.
Creating irresistible offers requires you to be creative & deliver more value while still making significant profit. A great way to brainstorm killer offers is to consider future sales. For instance, when you're a member of someone's mastermind group, you're more likely to purchase their stuff overtime (especially when they offer an exclusive discount like Perry does) so using a discounted mastermind offer to encourage an initial product sale can definitely pay off in the long-run, while helping that initial sale seem more enticing to the buyer.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
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