Penny Offer Display Ads from HostGator

swiped by Mike Schauer in July 2014 from hostgator.com

Just as I showcased Perry Marshall's penny offer in my previous post, I am showcasing HostGator's penny offer to show you the effectiveness of the proposition...View More

Penny Offer Display Ads from HostGator

Key Takeaways

  • Notice how HostGator gets the penny offer across in three ways. Visually (the image of the penny), verbally (the wordage of "1 Penny") & numerically ("$0.01"). You want to ensure the core of your offer is very clear.
  • The job of the penny is to grab attention. Thus, why the shiny penny is used, the penny text is in yellow & captalized & the first zero is made big.
  • Make your goal to create long-term customers (customers for life). When you have a plan to capture customers for a long period of time & have them buy more from you overall, a low front-end offer like the penny offer, is a no-brainer.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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