Product Partnership Strategy from Ryan Deiss

swiped by Swipe-Worthy ran 2011-2013

Below are landing pages for products that Ryan Deiss partnered with another expert & product creator on, but did the marketing & selling himself. The...View More

Product Partnership Strategy from Ryan Deiss

Key Takeaways

  • If you're a marketer & don't want to create your own product or be an affiliate, try finding an expert who doesn't want to do any marketing & sales & use their story, character & information to package a product & sell it. Because you're doing the selling, you'll be able to work out higher margins for yourself than if you were an affiliate.
  • This strategy worked for Ryan Deiss because he had a targeted audience to sell to. If you don't have a list, you'll need to drum up an audience using ads, list buying or other lead-gen tactics. Obviously you also must understand the audience & how to market to them.
  • In the VSLs for these products, Ryan does the talking & introduces the expert as a friend. If you want to be the main personality behind your info business, this is your best bet. Otherwise, you'd be creating a business that doesn't have a core voice & instead acts as publisher with a behind-the-scene team. One is more personal whereas the other is more corporate.

Analyst Spotlight


Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Get The Latest Swipes In Your Inbox.

  • Join the other 10,000+ savvy marketers & copywriters who get swipe updates.
  • You'll receive our special newsletter every few weeks.
  • You'll be the first to know about new site features & additions.
1 Annotations
September 8, 2015

An example of how Ryan conducts the video (since he's the main personality of his brand), but partners & introduces someone else as the expert of the product. At the time, this allowed Ryan to target a diversity of different sub-niches without having to create the products or act like the expert.

Swipe-Worthy The Founder

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Swipe

Add to Collection


You must be logged in to collect content