Product Partnership Strategy from Ryan Deiss

swiped by Mike Schauer ran 2011-2013

Below are landing pages for products that Ryan Deiss partnered with another expert & product creator on, but did the marketing & selling himself. The...View More

Product Partnership Strategy from Ryan Deiss

Key Takeaways

  • If you're a marketer & don't want to create your own product or be an affiliate, try finding an expert who doesn't want to do any marketing & sales & use their story, character & information to package a product & sell it. Because you're doing the selling, you'll be able to work out higher margins for yourself than if you were an affiliate.
  • This strategy worked for Ryan Deiss because he had a targeted audience to sell to. If you don't have a list, you'll need to drum up an audience using ads, list buying or other lead-gen tactics. Obviously you also must understand the audience & how to market to them.
  • In the VSLs for these products, Ryan does the talking & introduces the expert as a friend. If you want to be the main personality behind your info business, this is your best bet. Otherwise, you'd be creating a business that doesn't have a core voice & instead acts as publisher with a behind-the-scene team. One is more personal whereas the other is more corporate.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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