“Order Update” Email Hook from Survival Life & Absolute Rights (Ryan Deiss)

swiped by Swipe-Worthy in September 2016 from survivallife.com

The two identical emails below, promoting a "free + shipping" offer, were sent out by Survival Life & Absolute Rights, affiliated companies run by well-known...View More

“Order Update” Email Hook from Survival Life & Absolute Rights (Ryan Deiss)

Key Takeaways

  • The subject lines in these emails are designed to make you do a double-take by using wording like "order update" and "on hold" - both of these tend to make you think that you actually placed an order & the item is on hold.  It's a little sneaky, but it works.
  • Every tripwire email I've seen from these companies includes a photo of the product. Since the focus is the product, I'd assume including a good product photo is often more effective than just selling with urgency, scarcity & worded descriptions.
  • "It's almost gone", "you need to hurry" & "it's on hold" are all examples of wording you often find in these "tripwire" emails to encourage fast action.
  • Like all of Ryan's brands do, personalize your sign-off message to fit your personality & audience. Focus on making it more meaningful & unique than your typical "Sincerely" or "Best" sign-off.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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5 Annotations
Annotations
September 8, 2016

Ending with urgency.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

The subject is cleverly worded to make you feel like you actually placed the order already. This double-take effect can help get click-throughs.

Swipe-Worthy
Swipe-Worthy The Founder
September 7, 2016

A great visual to demonstrate how bright the light is, accompanied by text to encourage clickthroughs

Swipe-Worthy
Swipe-Worthy The Founder
September 7, 2016

Both sign-offs use a similar structure & strategy. They lead with a relevant sign-off message, use a blue inked first name signature and have their full name printed below followed by their editor position.

Swipe-Worthy
Swipe-Worthy The Founder
September 7, 2016

Both emails use a customized sign-off message related to the tone & message of their brand. "We're all in this together" relates to the idea that those who stick together, have a better chance of survival. It's also conveying that the company has your back & is just like you.

Swipe-Worthy
Swipe-Worthy The Founder

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