Secret of An Ohio Housewife Ads from Green Tree Press

swiped by Mike Schauer ran 1981

"The $12,000 Secret of An Ohio Housewife"

These ads from legendary advertiser, Green Tree Press, are selling a book on how to make money selling their own booklets by advertising in newspapers & magazines....View More

The $12,000 Secret of An Ohio Housewife

Key Takeaways

  • Green Tree Press conducted a big test with these two ads. In the first one, they kept the actual opportunity a secret & only advertised the results & ease of implementation. In the second ad, they had a similar purpose (dazzle with results & ease), but they actual discussed what the opportunity was & went into the specific examples only hinted at in the first ad.
  • Both ads were completely focused on product success stories we wouldn't expect to hear such as a 71 year old woman making over $3,000 in 90 days. In fact, all of the examples in the first ad included non-business women (e.g. housewife).
  • Because they used dollar amounts so heavily to show profit potential, it was more important that they show confidence & back-up their claims. They did that in both ads, specifically referencing their bank files.
  • Pay attention to how much effort they put into making the person feel like their action is truly risk free. They don't just state a basic guarantee - they mention exactly how many days it will take to get a refund & how they can backdate their check 45 days.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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