Below is a compilation of emails from Ryan Deiss that showcase how he uses the "did you miss this?" hook for follow-up emails. If you go through each email, you'll...View More notice several patterns such as how he quickly intros each email with a "why" explanation, how he mentions that others are benefiting from the offer & appreciate the reminder & how most of the offers are limited-time discounts or enrollments so the follow-up is justified because of time-sensitivity.
“Did You Miss” Emails from Ryan Deiss Swiped in November 2015
As you can see in the examples above, Ryan uses the "did you miss this" hook in a variety of follow-up emails. If you went through each one, you might've noticed there are several patterns in each email. Let's break them down.
Each email has some kind of intro or continuation of why he is reminding you. The subject line to the first paragraph flows nicely. Then, after that, he gets into what you missed.
In most of the email, he is reminding you of a discount or limited-time deal. This if often the most welcomed & appreciated follow-up (if done in moderation) since later on, people may be mad that they missed the deal & feel it wasn't advertised enough.
This is probably the most powerful takeaway: Ryan often mentions how others have benefited from the offer & how others have appreciated previous follow-ups & reminders. Showcasing this implies to the subscriber that others happily welcome these follow-ups & discounts so they should feel similarly & not like it's pesky.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
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