SumoMe, a suite of traffic growth tools by AppSumo, is a fantastic example of using impressive stats & numbers to boost marketing & sales efforts. The...View More main number they advertise is the amount of visitors who've been on a site using SumoMe & it currently exceeds 2 billion. In terms of statistics, this is about as good as it gets. A trick for creating impressive statistics is to get as granular as possible with your numbers & SumoMe does this well. They could simply advertise the amount of SumoMe users & it would be substantial, but it's no where near as exciting as a number in the billions. By focusing on a more common event (a website visit), you can create more impressive numbers.  Most marketers & companies will have a hard time deriving a statistic that large which is what makes it so unique & captivating. However, if you want to replicate a similar reach & you're taking a cue from SumoMe, the key is to create something ongoingly useful, for free, that appeals to a big market. This particularly worked for AppSumo because of their existing subscriber base, but that doesn't mean the concept can't work for you, at a fraction of the scale.