For the first time, I've fully scanned & am featuring an entire magalog. This one is from publishing giant Rodale Inc, the company responsible for magazines like...View More
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This is the typical offer for every Rodale book deal. They've been using this offer for literally decades.
Proof in numbers -- note how they're using the number of the magazine's readers which is going to be very high since it's a popular, mass publication.
All of the cute cat & dog photos in this section play an important role in disarming the reader & making things light.
Just like the charcoal tip told earlier with Mary, this tip is told in story format where the person who's aware of the tip is praised & seen as smart & clever by others. They are appealing to deep social & individual desires.
Another fully revealed secret. This one is especially appealing because of its fast results (27 seconds).
Another full secret revealed. Using an actual person & describing the tip via a story is a powerful approach & makes you imagine yourself as being like Mary. Don't overlook the fact that Mary is depicted as being smart & clever for knowing what she does.
There are very few testimonials or personal accounts in this magalog -- this is one of them, used to help sell the bonus book.
"Studies" are huge proof elements & convincers in the health space & the best is finding one that seems completely counter-intuitive like this one. The truth is, there are benefits & drawbacks to everything & they're taking a benefit & blowing it up, bigger than the drawbacks.
The free bonus book is usually always given its own two pages of bullets to sell it like the main book being offered. Notice how it says see "page 27 for details" -- that's where the order form is.
A lot of hypnotic language in here. "Do we really need to tell you..." -- what follows this statement is what you want them to agree to knowing. It's like saying "but you already know that, right.." & then you think "sure, I guess so". It's worded so you believe it. The second phrase to highlight is "so when you get" -- this is phrased in a way that ASSUMES you're going to buy.
"Stations have NO choice" --> powerful phrase -- it's like they are bowing down to you and you have special authority. Referencing a supporting study that was conducted is always going to give the claim more clout & seem more believable.
Having exact savings amounts next to each bullet point is a killer strategy. It makes the savings seem very real, is easy to add up & thus, seem very impressive & significant.
This "savings" section is a big help to the pitch because they're able to talk about how much money they'll save, making the purchase price seem more justifiable.
Another example of a full secret being revealed. Notice how it has a similar design layout to the broccoli tip --a colorful background & vibrant photo.
An early call-to-action reminder -- they're summarizing the offer & getting the prospect ready to buy.
Here, they're not revealing any full secrets. In a few of the teaser bullets, they hint at objects used in some solutions, but don't tell you how to use them.
An example of revealing one of the secrets in the book. Notice how they sprinkle these throughout the magalog amongst a sea of bullets. These "content reveals" are usually accompanied with a supporting image for emphasize.
The classic "if you" starter -- this works to immediately call out & identify with the prospect. The key is you must know your audience -- if the "you" description doesn't resonate with the reader, it will lose them.
Framing the magalog as being informative (like a magazine) vs. a catalog or sales letter. This is what a magalog is intended to do.
A free bonus book is a signature part of Rodale's usual book offer. There is ALWAYS a free gift.
They reveal 9 of the 1,806 secrets in this magalog. The idea is to pick a diverse group of secrets, targeting different interests that get an impressive reaction & make the prospect wonder what else is in the book.
The number or list-based headline has been proven to work again & again. Having so many of these "secrets"in the book allows them to easily write tons of bullets about the content.
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