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This end paragraph does a great job of summarizing the pitch & leaving on a note of clarity.
Expanding the focus to more specific wants - "financial freedom, home improvements, major purchases, medical bills". These are real examples that speak to us more than just a dollar amount. It's taking your head out of the numbers & focusing on an meaningful vision.
A big source of anxiety around financial offers is whether there are hidden fees - Lending Club addresses that here.
Doing some takeaway-selling while sticking to their original offer. Mentioning the qualification process shows that they have standards.
The key excerpts here are "COULD start at" and "POTENTIAL savings". They're creating a scenario with the best numbers "possible".
Continuing to position themselves against the big banks that most people don't have a favorable view of. The narrative is that Lending Club is for you whereas the banks are for themselves.
One of their big differentiators & value points: you deal with everyday people who want to support you. They're positioning themselves as the protagonist against the "evil banks who just want to take your money".
Financial offers that sound too good to be true always raise our suspicions. Lending Club is seeking to justify their case, citing the internet as their leg up.
"As little as" - the magical phrase marketers use time & time again to advertise the lowest possible (and sometimes highly unlikely) price.
Typical language for a loan offer. They make you feel special that you are qualified & don't have to prove yourself any further.
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