Lead Generation Offer from Dan Kennedy

swiped by Mike Schauer in March 2015 from gkic.com

Marketing legend Dan Kennedy has been running this offer for several years now & it's unique in several ways. For one, he actually sends you physical products...View More

Lead Generation Offer from Dan Kennedy

Key Takeaways

  • When it comes to your front-end offer, think outside the box. Dan actually sends you a physical package. Try other formats & ways of delivering value that can help you stand out from the rest of your market.
  • Always focus on bumping up your "perceived value". Your perceived value is what really counts. Not the actual physical value. The lower the physical value & higher the perceived value the better.

 

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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