Landing Page from Laura Roeder

swiped by Mike Schauer in February 2013 from lauraroeder.com

Laura Roeder has become a very well-known figure in the internet marketing world, specifically for women. She is a great example of how you don't have to teach...View More

Landing Page from Laura Roeder

Key Takeaways

  • Use social proof, particularly with popular logos wherever you can, it's great for conversions in that it reduces anxiety of giving your email
  • Test just using an email for your CTA form - it could very well convert better than asking for the person's name as well & today, people are more savvy to email marketing so using their name in your email templates doesn't make as big a difference anymore.
  • Test happy, attractive photos of people looking at your CTA - it's known to convert well

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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