Laura Roeder has become a very well-known figure in the internet marketing world, specifically for women. She is a great example of how you don't have to teach...View More advanced methodologies to become popular. She sticks to the basics & that's exactly what her target audience wants. Laura has been running this exact page as her homepage/landing page for a year now & has been running this copy for almost 3 years (reference historical screenshots below). She uses a testimonial-based headline which has been proven to perform well in many cases since it's not coming from the seller's mouth. She has a wonderful photo of herself which is personal, like-able & clearly faces the call to action form. She uses a ton of social proof & has a simple form with only email.