Shopify's landing page style homepage is a classic example of how video is being strongly used instead of long-form copy in many cases. Apparently, this is working...View More well for Shopify because they've been running this for over a year & used video even before that. The photo of the girl faces the video & call to action. The call to action is easy, short & fits well before the fold since it is arranged horizontally.
Test photos of happy, attractive people on your site & make sure they are facing your call to action
If you have a great video, by all means, use it, test it & make it the main focus
Immediately have a call to action after your video is watched
Big images that stretch the whole screen are very engaging & popular today
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of shopify.com below.