This ran for 3 years on Dropbox & was praised many times over for it's simplicity. Of course, this worked well because their video was strong. The big play...View More button makes it the main focus of the page & very likely that visitors will click on it. The CTA is right there below with clear literature so even if a person didn't want to watch the video, they could click right on it. It caters well to those who don't know Dropbox & those who want to download it right away.
Landing Page from Dropbox Swiped in February 2014 Ran 2009-2012
The big takeaway here is how simplicity can be very powerful for conversions
At the same time, this means your video needs to be strong
Also, we should take into account that many know what kind of service Dropbox is already
If you're not a big brand, you have to make sure that you let people know what you are about even more - this is why sometimes it's not good to copy well-known companies when you are smaller
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of dropbox.com below.