Landing Page from Conversion Rate Experts

swiped by Mike Schauer in May 2014 from conversion-rate-experts.com/learning-zone/

Ever since Conversion Rate Experts caught the eye of Google's management in their founding year of 2006, they seem to have built a reputation as the corporate...View More

Landing Page from Conversion Rate Experts

Key Takeaways

  • Are you filtering out & segmenting leads via your opt-in form. Think of what field you can include that will help you better understand & segment your list.
  • Often times, a more detailed call-to-action is most effective. In this case they went from "Subscribe" to "Scroll down to subscribe" to prime visitors to scroll. Are you being too general in your CTA?
  • Four reports has a higher perceived value than one. The visuals also make them look more valuable. How can you increase the perceived value of your lead-gen offer?
  • The content of your lead magnets are crucial. How can you provide massive value & information while also further selling yourself such as with successful case studies.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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