Print Ad Compilation from House of Miracles

swiped by Mike Schauer ran 1984-1986

Below are ads from House of Miracles, promoting a medal & cross filled with holy water from the "Spring of Miracles" in Lourdes, France. Any religious fanatic...View More

Print Ad Compilation from House of Miracles

Key Takeaways

  • Unlike other strange products that raise skepticism, this one is based more on religion, which builds faster rapport with religious followers vs. a product that is vaguely spiritual. This is evident in components like the certificate of authenticity & the mention that they will send out their "Book of Miracles" to big religious centers including The Vatican. 
  • Because of this relation to faith, a guarantee is barely stressed. Instead, it's focused more on authenticity, potential benefits & surprisingly, the strong urging to report any successful experiences for their "Book of Miracles". It's one of the most interesting testimonial-getting strategies I've seen.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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