Segmentation from Livestrong

swiped by Mike Schauer from livestrong.com ran 2011-2013

This is a great example of marketing segmentation from Livestrong. Both men & women visit the site so instead of creating one page for both of them, Livestrong...View More

Segmentation from Livestrong

Key Takeaways

  • Test photos of attractive people for better conversions
  • Use segmentation to deliver more targeted messaging
  • Make sure your photos of people have them facing the call to action button

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of livestrong.com below.

Go To Archives of This Site

Get The Latest Swipes In Your Inbox.

  • Join the other 13,000+ savvy marketers & copywriters who get swipe updates.
  • Each week, you'll receive new "Swipe Studies" analyzing successful promotions.
  • You'll be the first to know about new site features & additions.

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Swipe

Add to Collection

x

You must be logged in to collect content