This is a great example of marketing segmentation from Livestrong. Both men & women visit the site so instead of creating one page for both of them, Livestrong...View More offers two very visible options for each to bring them to more targeted pages. Not to mention, the models in the pictures are attractive, attract attention & represent how their visitors want to look.
This ran for a long time from Livestrong (reference historical data below). I'm not sure why they stopped it, but they went for more of a blog layout now which I think is too crowded.
Segmentation from Livestrong Swiped in February 2014 Ran 2011-2013
Test photos of attractive people for better conversions
Use segmentation to deliver more targeted messaging
Make sure your photos of people have them facing the call to action button
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of livestrong.com below.