Below is a compilation of Facebook ads from Ryan Deiss using a specific image-based strategy. In each of the ads, the photo contains a very specific & detailed...View More looking process or system that is mostly kept blank or non-descriptive. Everyone loves step-by-step approaches since they're so easy to follow & implement. So showing a structure, yet leaving the details vague or blank, implies that Ryan has a system to share, but you must click-through and take action in order to get the details. If you are sharing a particular staged method with your audience, this approach is a good one to try.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
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