Guinness Guide to Oysters by David Ogilvy

swiped by Swipe-Worthy ran 1950 1

This is the 1st advertisement Ogilvy wrote as the head of his own agency. Here's an excerpt about this ad from the book, The King of Madison Avenue: "Ogilvy the...View More

Guinness Guide to Oysters by David Ogilvy

Key Takeaways

  • Try associating your brand to other popular complimentary items like Ogilvy did with oysters & Guinness. That way, people make the association & are more likely to pair the two or group the two in their minds.
  • Take your mind off of touting your brand for a second & think about an ad you can create that is useful, interesting & that people would share with others - that's what Ogilvy did here. He even mentions at the very end to contact them if you want a framed version of the ad.
  • Nothing compliments a great photo like a descriptive caption. It gives life & meaning to the visual. Always try to use captions with your photos.
  • The descriptions are absolutely brilliant because they use the power of storytelling & fascination to give each oyster depth & intrigue. There's a history behind each one that makes them seem much more important than originally thought.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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