This was a two page ad that ran in the New Yorker in 1960. Of all the ads in Ogilvy's Rolls-Royce campaign, this one probably does the best job of flying under...View More
"Useless gadgetry" makes for a little tongue-in-cheek humor as it's often the "useless gadgetry" that we get most excited about & show off to others. Every man wants to feel like James Bond in that sense.
Framing the cointent as "a guide" makes this ad fly under the radar & appear as editorial content. It's a great example of native advertising.
"Hand-polished", custom notes, your own serial number...the copy is clearly demonstrating how much care is put into your car & the lengths they go to make it. This justifies a premium price tag.
A common theme in this campaign: pulling quotes from editors who wrote about the car. Note how it's bolded for emphasis.
When you share this link, the special nav mode for the 's collection will be preserved.