Several years ago, Brent Weaver started the site Ugurus with the purpose of teaching web professionals how to better sell their services. For many designers...View More & developers, being underpaid is a common theme and salesmanship is a second thought so Brent's teachings struck a chord & Ugurus has become an authority site for the niche. The Facebook ads below are for Ugurus' free training which acts as their lead magnet. The biggest thing to pay attention to is how they start each of the ads, calling out the specific audience that they cater to.
“Free Training” Facebook Campaign from Ugurus Swiped in December 2015
Knowing your target audience gives you the opportunity to start your copy by calling them out a.k.a "are you a..." If the call-out question hooks them in, it's very likely they're a qualified prospect and from there, it's a matter of whether or not you could keep their attention.
As I've highlighted in other examples on the site, using photos of processes or charts without explanation arouses curiosity as to what it reveals.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of ugurus.com below.