Reverse-Engineered Marketing & Copy Examples

“Free Training” Facebook Campaign from Ugurus

swiped by Mike Schauer from ugurus.com

Several years ago, Brent Weaver started the site Ugurus with the purpose of teaching web professionals how to better sell their services. For many  designers...View More

“Free Training” Facebook Campaign from Ugurus

Key Takeaways

  • Knowing your target audience gives you the opportunity to start your copy by calling them out a.k.a "are you a..." If the call-out question hooks them in, it's very likely they're a qualified prospect and from there, it's a matter of whether or not you could keep their attention.
  • As I've highlighted in other examples on the site, using photos of processes or charts without explanation arouses curiosity as to what it reveals.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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