This is a great example of selling a subscription with a bonus. The headline, lead, and first half of the ad are completely focused on selling the bonus item....View More By using this approach, Ginzburg is able to get more specific with his hook and messaging versus generically selling the magazine. It also allows him to more easily test out different bonuses in his campaigns. He creates a lot of intrigue around the Social Security opportunity that he's pitching, teasing and hinting of different ways people could cash in that they likely never even knew about. After focusing on the bonus, he gets into the pitch for the actual subscription, citing the bonus so the subscription looks much more attractive than it would on its own. Ginzberg's main strategy for selling the subscription is to smartly include dozens of alluring article titles from previous editions of the magazine. He finishes the ad with a bold guarantee that if you don't increase your income by 15% using the bonus guide and magazine, A full refund will be issued.
Free Money Ad by Ralph Ginzburg Swiped in April 2015 Ran 1973
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
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