“Free Book” Email Campaign from Early To Rise (Agora)

swiped by Swipe-Worthy in September 2016 from earlytorise.com

Showcased below is a compilation of emails promoting a "free + shipping" book offer from popular self-development site, Early to Rise. They've been running...View More

“Free Book” Email Campaign from Early To Rise (Agora)

Key Takeaways

  • Swiping isn't all about drawing ideas from outside sources. Swiping your own copy can be just as much if not more beneficial, especially if you've witnessed the copy perform well first-hand. Always be focusing on how you can make it better, whether it be making it more appropriate for current events, adding in new proof or simply testing new conversion strategies.
  • Whenever you're pitching someone else's product, keep two major things in mind (as shown in the example above): 1. the product creator should never seem like a "random person", but more like a "trusted friend". 2. it really helps if you've personally tried the product & can attest to its quality. Miss these two things & it will be a much harder to sell others' products to your audience.
  • Too often, we only focus on someone's self-approval & forget to mention their "friends & family". Family can be especially important if you have an older audience. Most people value their family's approval & well-being so "friends & family" copy can conjure up strong emotions, especially around the holidays.
  • When you're selling a product from someone your audience is mostly unaware of, it's important to emphasize credibility. Early To Rise does that in these emails using words like "world-renowned, best-seller, chef to the rich & famous" etc.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of earlytorise.com below.

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15 Annotations
Annotations
February 3, 2017

Swipe-Worthy
Swipe-Worthy The Founder
September 18, 2016

Immediately building up excitement & anticipation around the offer. You don't know what it is, but it must be good.

Swipe-Worthy
Swipe-Worthy The Founder
September 18, 2016

This email came around holiday time & appropriately mentions how your "family" will also love it.

Swipe-Worthy
Swipe-Worthy The Founder
September 18, 2016

Making you feel special, like you're an insider.

Swipe-Worthy
Swipe-Worthy The Founder
September 18, 2016

The same big theme also used in the previous email, but for a different cookbook: delicious & HEALTHY.

Swipe-Worthy
Swipe-Worthy The Founder
September 18, 2016

Nice follow-up intro..."I think you almost missed out on this". Again, using "friend" as well as credibility-boosting language like "world-renowned", "chef to the rich & famous" & "best-seller".

Swipe-Worthy
Swipe-Worthy The Founder
September 18, 2016

The email starts by focusing mostly on taste & leads into the hook that the recipes are also healthy & can help you lose weight. Many people feel "diet recipes" aren't as flavorful which is why they finish the email addressing that objection.

Swipe-Worthy
Swipe-Worthy The Founder
September 18, 2016

Marketing someone else's stuff is a lot more convincing when you've tried the product yourself & can attest to the quality.

Swipe-Worthy
Swipe-Worthy The Founder
September 18, 2016

"Our friend" -- getting across that it's not a random person they're promoting. Other key words include "limited number" & "free of charge".

Swipe-Worthy
Swipe-Worthy The Founder
September 9, 2016

Another variation where instead of asking, they're saying they "need" it.

Swipe-Worthy
Swipe-Worthy The Founder
September 9, 2016

Added in a "hey" this time vs. just "what's your address".

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

A new additional selling point: get "online" access as well.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

I'm surprised they didn't include food photos before as they appeal well to the senses. They show a variety here & make sure to emphasize "comfort foods" again, such as waffles.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

Because it's no longer free, they've reframed the offer, comparing the $9.95 price to the $25 Amazon price (60% discount) + free shipping.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

A controversial, contrarian hook (ordinary advice is that overeating makes you GAIN weight). It's effectively used for the call-to-action links.

Swipe-Worthy
Swipe-Worthy The Founder

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