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A solid opening that draws interest using appealing language like "natural cures & treatments" (nothing fake or artificial), "shown by science to work" (it's proven), and "hushed up by the mainstream media" (exclusive, secret information).
Not the strongest opening.. For instance, "doesn't...reflect our views" doesn't sound like they believe in the product.
"Confirm" makes you feel like they already have your address & you simply have to give the okay. Notice how the email to the right uses "free" instead of "complimentary". Complimentary is not as hard-hitting, but implies a sense of deserving, like you earned it.
Tying in friends & family while emphasizing the common enemy (government). If you don't have any major health problems, you likely know others who the book would be right for. It's a good way to recapture your attention if you weren't personally interested.
"No prescriptions or doctor's visit" is bolded because it's a big selling point --> hassle-free.
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