Facebook Retargeting from Frank Kern

swiped by Mike Schauer in June 2015 from frankkern.com

As noted in the first sentence of the top ad, these are ads retargeting people who visited Frank's website or one of his landing pages. In the first ad, he uses...View More

Facebook Retargeting from Frank Kern

Key Takeaways

  • Try using the strategy of mentioning you will give them "X number of reasons to click" and then give them only one reason before they have to click to see more.
  • If you're going to include a photo of yourself, it's often better if you're either smiling in the photo or making a playful or humorous face.
  • Add a ".00" to your earnings numbers to make them appear bigger than they actually are.
  • Close with action-based wording. Towards the bottom, Frank uses "Click Here" twice.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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