Private Event Facebook Ads from Frank Kern

swiped by Mike Schauer in June 2015 from frankkern.com

In the campaign below, Frank is selling a private event he's holding in San Diego. You'll notice that the copy in each of these ads is identical. He's only testing...View More

Private Event Facebook Ads from Frank Kern

Key Takeaways

  • When selling a private event, there are three things you should emphasize in your copy that Frank does in this campaign. 1. You, the expert, will help them personally to get results. They are getting special inside access to you. 2. There will be a small group of attendees. It will be an intimate, exclusive gathering where the attendees will be given more attention. 3. They will be taught special information you used personally to get results & that information will not be taught the same way, elsewhere.
  • Just like Frank does, try leaving them with a cliffhanger. It creates another opportunity for the user to click through.
  • Simply testing different photos in your ads can have a big impact. In this campaign, Frank uses the same copy, but tests a variety of different photos.
  • Close with action-based wording. Towards the bottom, Frank uses "Click Here" twice.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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