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In this newer checkout, Frank decided not to advertise a phone number like he did above for his 2013 launch.
A "pay in full" discount is a common strategy used for higher end products. Many will find the payments more attractive at first, but then will second-guess themselves because of the discount.
The page likely has the same type of security the majority of other checkout pages have, but spelling it out is what brings about reassurance.
A common checkout element for info products. You're reselling the buyer on what they're getting with several bullets. Remember: the sale isn't complete yet.
Helps to decrease cart abandonment while conveying trust & reputability. Phone #s can be especially powerful because they represent immediate help & you anticipate speaking with a real person.
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