The Fingernail Test Ad by John Caples

swiped by Mike Schauer ran 1942-1952

We found this ad mentioned in John Caples' classic Making Ads Pay book as a winning concept. He put it up against another ad with the headline "Good news for...View More

The Fingernail Test Ad by John Caples

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Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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