There are few other mediums that allow you to reach an audience as targeted as Facebook does, which makes it a great place to advertise. However, targeting is...View More only as useful as the ad you create for your particular audience. If the ad doesn't appeal to your audience, it's going to fall flat. The ad campaign below does a great job of creating a lead magnet that targets a specific topic & age range. The guides are strategically named to target a specific age group. This is much more powerful than if they took the age range out of the equation and just made it something like "LearnVest's Money Guide". In the first two ads, they're targeting one particular age range & in the last one they display three different ranges, covering every range while still showing that they have information specific for each segment.
Age Targeted Facebook Ads from LearnVest Swiped in June 2015
Do you have specific segments in your audience that would be more attracted to a certain type of information? If you're up for it, try creating lead magnets for each particular segment. The more targeted you get, the better your conversions will be.
Don't think you have to focus on one option in each ad. Learnvest includes three options in their second ad. Overall, you want your audience to know that there is specific information just for them.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of learnvest.com below.