Facebook Comparison Ad by Dollar Shave Club

swiped by Mike Schauer from dollarshaveclub.com

Most of the time, making lower price the foundation of your marketing & branding is a horrible idea. Another company could come along & just make their...View More

Facebook Comparison Ad by Dollar Shave Club

Key Takeaways

  • Making lower pricing your main uniqueness is a dangerous game., especially in crowded markets. Keep this example in mind to remember how very specific conditions are needed to really pull this off.
  • Comparison marketing is a very effective strategy when there are clear-cut advantages you have either over a popular competitor or a market as a whole. This is where getting market facts & numbers can be very useful.
  • Use the short space you have in an ad to tackle big objections. Notice how in the copy, they state there is no commitment, no membership fee & a guarantee. That makes people feel immediately more comfortable about buying.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of dollarshaveclub.com below.

Go To Archives of This Site

Get The Latest Swipes In Your Inbox.

  • Join the other 15,000+ savvy marketers & copywriters who get swipe updates.
  • Each week, you'll receive new "Swipe Studies" analyzing successful promotions.
  • You'll be the first to know about new site features & additions.

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Swipe

Add to Collection

x

You must be logged in to collect content