Below is a compilation of Facebook ads & homepage copy from popular monthly "geek & gamer" subscription, Loot Crate. Each month, they send out a cleverly...View More assembled package containing a variety of exclusive mystery items, all based on a theme they pick & advertise throughout the month. In this example, we're focusing on their usage of the "did you miss this" hook & "the fear of missing out". Loot Crate uses these concepts consistently in their marketing as evidenced below. It's great messaging for a company that provides limited-time mystery products which are no longer available after the month they are released. The business model naturally creates a great sense of urgency & curiosity that is fueled by showcasing previous boxes which are no longer available. These strategies are discussed in detail below.
“Did You Miss” Facebook Ads from Loot Crate Swiped in November 2015
Loot Crate's use of "did you miss" and the "fear of missing out" works great for them because they offer monthly packages that are no longer available once they're released. Their business model naturally creates urgency for enthusiasts & collectors to sign-up before they miss items they really wanted.
Not showing what's in the next package & only advertising the theme creates a lot of curiosity which compounds the "fear of missing out". They don't know what they'll be missing yet.
Don't skimp on the quality & thought put into product images. They can have a huge impact & Loot Crate makes it the main focus in their advertising. Their photos make the crates look full of premium items. This strategy is especially effective if someone spots an item they like from a past crate which then creates a feeling of I wouldn't want to miss another item I like in the future.
When selling a product, ask yourself if you can logically justify the value of the items your selling. Are the retail prices or prices elsewhere with much more than what you're charging. Those are numbers you should use for price comparisons in your marketing. It helps the logical side of the sale.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of lootcrate.com below.