Key Takeaways

• Loot Crate's use of "did you miss" and the "fear of missing out" works great for them because they offer monthly packages that are no longer available once they're released. Their business model naturally creates urgency for enthusiasts & collectors to sign-up before they miss items they really wanted.
• Not showing what's in the next package & only advertising the theme creates a lot of curiosity which compounds the "fear of missing out". They don't know what they'll be missing yet.
• Don't skimp on the quality & thought put into product images. They can have a huge impact & Loot Crate makes it the main focus in their advertising. Their photos make the crates look full of premium items. This strategy is especially effective if someone spots an item they like from a past crate which then creates a feeling of I wouldn't want to miss another item I like in the future.
• When selling a product, ask yourself if you can logically justify the value of the items your selling. Are the retail prices or prices elsewhere with much more than what you're charging. Those are numbers you should use for price comparisons in your marketing. It helps the logical side of the sale.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!