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The front-end offer at the top is followed by some of their back-end offers here. They're putting focus on low-barrier customer acquisition first while still providing other direct buying options, catering to buyers at multiple levels.
The first thing you see on their home page. This is their main front-end offer & what drives all of their back-end sales.
"Find out now" or "see yours now" is used in all of their ads. The idea of finding out immediately is enticing & having an example number (740) makes you wonder how you compare.
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