The emails below were sent by distinguished marketer Ryan Deiss in both 2014 & 2015. What makes them particularly fascinating is that they are essentially...View More the same email with recent information swapped in. It's an excellent example of swiping & in this case, Ryan is swiping his own stuff. The email begins by arousing curiosity with "free gifts" & continues to build curiosity by teasing you with a hint of information from his $25k mastermind group, which will be included in full via his membership. This is followed up with the idea that that particular piece of information is only a tiny segment of what's offered in the member's area. The call-to-action is the purchase of his $1 trial.
Trial Email Pitch from Digital Marketer (Ryan Deiss) Swiped in November 2015
These two emails from 2014 & 2015 are fantastic examples of reusing emails that worked & fit well previously. Ryan simply swapped the information that changed, but kept the general structure. He swiped his own material.
This example represents what this site is all about & why there's such a focus on breaking down each example. When you know the core structure & purpose behind each part, you can re-assemble it for your own sake. Not copying all of the wording or blindly using it, but understanding the psychology & asking how can I tailor these core principles & structure into my own or my client's particular business.
When you have a membership with a multitude of information, try marketing & focusing on one really powerful piece of information & then mention that there's a lot more like it. You're essentially teasing about one desirable item & then creating curiosity as to what else is offered like it.
If you're information comes from an expensive source, let it be known. When Ryan mentioned that he was sharing information from his $25k mastermind group, the value of that information instantly shot up. Being able to access information from a group worth $25k generates a sense of value equal to that huge dollar amount.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of digitalmarketer.com below.