RetailMeNot is the king of coupon sites & their sharing strategy is fantastic. After you click on a coupon, a pop-up comes up with the coupon. Once you copy...View More it, this screen pops up asking you to opt-in for future coupons.
This is a brilliant strategy since the user has already taken action. It's a great opportunity to capture emails as a next logical step.
Email Opt-in from RetailMeNot Swiped in February 2014
Once a person takes a smaller action, they are more likely to take another action & be more committed - RetailMeNot takes advantage of this by asking for their email after they copied a coupon
The rule of reciprocity is also involved here since the user just got a valuable coupon
Always think ahead, beyond initial actions - you want to construct funnels, not get stuck on individual actions
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of retailmenot.com below.