Email Opt-in from RetailMeNot

swiped by Mike Schauer in February 2014 from retailmenot.com

RetailMeNot is the king of coupon sites & their sharing strategy is fantastic. After you click on a coupon, a pop-up comes up with the coupon. Once you copy...View More

Email Opt-in from RetailMeNot

Key Takeaways

  • Once a person takes a smaller action, they are more likely to take another action & be more committed - RetailMeNot takes advantage of this by asking for their email after they copied a coupon
  • The rule of reciprocity is also involved here since the user just got a valuable coupon
  • Always think ahead, beyond initial actions - you want to construct funnels, not get stuck on individual actions

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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