Education-Based Marketing by McDonalds

swiped by Mike Schauer in October 2014

If you haven't seen McDonald's latest campaign yet, watch the video here: http://youtu.be/wXgSnUmhdws & check out this page: http://yourquestions.mcdonalds.ca/...View More

Education-Based Marketing by McDonalds

Key Takeaways

  • Always educate your customers thoroughly on your process & products. You want them to think that you aren't hiding anything whatsoever. Honesty is important & kills rumors before they start.
  • If your product is already perceived very badly, education & transparency is not enough to convince naysayers. It may make existing customers feel better about your product, but to effectively convert the naysayers, you'll be more effective changing the actual quality of your product & then highlighting that.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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