“Eat This, Never Diet Again” Wierd Image Banner Ads

swiped by Mike Schauer in August 2015

Don't say I didn't warn you...some of these ads may contain "cringe-worthy" images. However, the reason why I'm sharing them is because they are all over the...View More

“Eat This, Never Diet Again” Wierd Image Banner Ads

Key Takeaways

  • This campaign is entirely based around obscure images. They grab attention & thus, generate curiosity which can lead to increased click-throughs.
  • As stated in the description, you should obviously not follow their method of having a fake-looking, impostor news site as the landing page. You should make sure whatever image you use, ties back to your landing page & is congruent with your message.
  • The overall formula used is: brief headline (in this case, "Do This, Never Have To Do This"), an obscure image that grabs attention & in their case, the naming of a big authority that supports the product.
  • Although we've mainly focused on the image in this example, I don't want to gloss over the headline "Eat This, Never Diet Again".  It's too extreme and scammy for my own liking. However, there's something to be said for the general formula. "Do this simple thing & eliminate this painful, unwanted thing" is a basic copy formula that makes sense. Secondly, it's worth noting that although their headline seems over-the-top, it demonstrates how much people want a "magic bullet" solution. They want the push-button problem-solver & they're willing to hear about it even when it seems unbelievable.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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