Dove “Darling” Ad by David Ogilvy

swiped by Mike Schauer ran 1957

"Darling, I'm having the most extraordinary experience."

An excerpt about this ad from the book, The King of Madison Avenue: "This product is unique, the client told him. It is not soap. It is a detergent. It is the...View More

Darling, I'm having the most extraordinary experience.

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Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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