Absolute Rights, a popular political blog, is a part of marketer Ryan Deiss' parent company, Idea Incubator. Any site run by Ryan uses the same methodology, strategy...View More and tactics he applies in any niche he enters so paying attention to the marketing of Absolute Rights is definitely advantageous. The offer showcased below for a Donald Trump t-shirt is an example of what Ryan would call a tripwire, which is an irresistible low-priced offer with the sole purpose of turning prospects into buyers & setting them up for larger, back-end purchases. Another example of a Deiss tripwire is here from his site Survival Life: http://swiped.co/file/landing-page-from-survival-life-ryan-deiss Ryan is excellent at creating low-priced offers that have a high-perceived value. It's very rare to see a company offer a free t-shirt for just shipping and handling as the costs are usually high, but Ryan's worked it out where even if he loses money initially, he'll make it back with future purchases.
Free Donald Trump Shirt Offer (Tripwire) from Absolute Rights (Ryan Deiss) Swiped in March 2016
In terms of creating your own "tripwire" or low-priced front-end offer, always think about "perceived value". The higher the perceived value, the more irresistible the low-priced offer is going to be. People should be thinking "how are they able to offer this for so cheap?"
The purpose of this offer is NOT to make money. It is to convert a prospect to a customer, get them in your funnel & make your money on back-end products & services. You should be thinking of these offers as conversion machines that increase your chances of bigger profits, which sometimes even means losing money on the front-end. Although it's not ideal, when it comes to your bottom-line, what matters is your ongoing customer value & not one-time purchases.
If possible, be relevant & timely with your offers. Donald Trump is a big topic of conversation now. People are talking a lot about him & so creating a shirt with him on it is not only unique and desirable, but can also go viral simply because it's current & fresh.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of absoluterights.com below.