Free Donald Trump Shirt Offer (Tripwire) from Absolute Rights (Ryan Deiss)

swiped by Swipe-Worthy in March 2016 from absoluterights.com

Absolute Rights, a popular political blog, is a part of marketer Ryan Deiss' parent company, Idea Incubator. Any site run by Ryan uses the same methodology, strategy...View More

Free Donald Trump Shirt Offer (Tripwire) from Absolute Rights (Ryan Deiss)

Key Takeaways

  • In terms of creating your own "tripwire" or low-priced front-end offer, always think about "perceived value". The higher the perceived value, the more irresistible the low-priced offer is going to be. People should be thinking "how are they able to offer this for so cheap?"
  • The purpose of this offer is NOT to make money. It is to convert a prospect to a customer, get them in your funnel & make your money on back-end products & services. You should be thinking of these offers as conversion machines that increase your chances of bigger profits, which sometimes even means losing money on the front-end. Although it's not ideal, when it comes to your bottom-line, what matters is your ongoing customer value & not one-time purchases.
  • If possible, be relevant & timely with your offers. Donald Trump is a big topic of conversation now. People are talking a lot about him & so creating a shirt with him on it is not only unique and desirable, but can also go viral simply because it's current & fresh.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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4 Annotations
Annotations
March 1, 2016

There is almost just as much emphasize on sharing as buying. Because it's a free item & uses a currently popular figure, it has great potential to go viral.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

A countdown used to create urgency. Since this is a free offer, the time clock is especially effective..

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

Strictly focusing on the free item & how s&h isn't included. You click through knowing exactly what the offer is.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

This was definitely a popular & well-advertised offer.

Swipe-Worthy
Swipe-Worthy The Founder

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