The Facebook ad & landing page below are advertising an amazing front-end offer by major financial news publisher, Newsmax. Newsmax saw an opportunity to...View More utilize the recent popularity of Donald Trump, replicated the hat he's often seen wearing & offered it for free (an amazing deal considering that he sells a similar hat on his site for $25). For Newsmax, the key to this offer is that two different magazine trials are included in the deal. Their goal is to convert you to a subscriber so you become a long-term customer.
Free Donald Trump Hat “Trial Offer” from Newsmax Swiped in March 2016
Donald Trump sells practically the same identical cap on his site for $25 that Newsmax is offering for free + s&h. It's an excellent example of a front-end offer that has a high perceived value, yet likely costs very little to make. Trump is able to sell the hats for $25 because it's his brand, but really it's just basic printing on a standard quality hat. I'm not sure how they pulled this off without Trump suing them. Maybe they had a mutual agreement, but the bottom line is, be creative with your front-end offers, think outside of the box & look to sell an item that has a high perceived value yet doesn't cost a ton to create.
What makes this offer especially powerful is that it's very timely. When they first came out with this offer, Trump had just started wearing the hat around. It was a hot item & still is. Newsmax took advantage of the hype.
The key to this offer being profitable for them is the magazine trials. They include them in the deal & create a probable opportunity that they will become long-term subscribers.
Having two trial subscriptions instead of one is great for Newsmax & increases their potential to make back-end profits. Note how they frame the second one as a "bonus". Never advertise your built-in trial as a caveat & always promote it as a valuable gift.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of newsmax.com below.