Donald Trump Sales Letter by Agora Financial

swiped by Swipe-Worthy in March 2016 from agorafinancial.com

This sales letter from multi-million dollar newsletter publisher, Agora Financial. reels you in with the appeal of Trump & creates a strong sense of curiosity...View More

Donald Trump Sales Letter by Agora Financial

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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28 Annotations
Annotations
March 1, 2016

Always summarize the offer at the end of your sales letter.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

if you're selling something that's a little more complex, including FAQs at the bottom can be a very effective technique. People may not buy because they're still not informed enough & the questions below may answer their questions & remove the blockages.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

A great offer often mentions that the customer can keep what they bought even if they're not satisfied. Of course, this is mostly only true for information-based products.

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Swipe-Worthy The Founder
March 1, 2016

This image effectively gets across how much they're giving you. It looks like a lot because of all the nicely designed covers.

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Swipe-Worthy The Founder
March 1, 2016

A key part of this offer for Agora - they want to convert you into an ongoing subscriber.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

Sweetening the deal with bonuses. If they aren't completely convinced, this well help tilt the scale.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

Encouraging urgent action by stressing the exclusivity and scarcity surrounding the offer.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

"One-stop shop" - great word implying you don't have to shop around anywhere else.

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Swipe-Worthy The Founder
March 1, 2016

As you'll see below, they break the implementation down to 3 easy steps in detail which is highly appealing & increases the chances of the person taking action. This is especially necessary since their market is not the most tech-savvy.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

Again, addressing his credibility.

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Swipe-Worthy The Founder
March 1, 2016

The time & effort put into this demonstrates a LOT of value.

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Swipe-Worthy The Founder
March 1, 2016

Being "dependable" is very important to their target market. They back it up again with a real life example.

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Swipe-Worthy The Founder
March 1, 2016

Earlier they mentioned significant politicians involved. Here they're mentioning big companies - all for credibility purposes.

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Swipe-Worthy The Founder
March 1, 2016

"Going to show you how" - they're keeping you hooked in to keep read. Up to now, they've simply described the opportunity potential.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

Demonstrating the appeal of this being a reliable, long-term strategy.

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Swipe-Worthy The Founder
March 1, 2016

Again, using all different examples to make the person feel like it doesn't matter who they are, they can be successful with this.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

This makes the prospect relate to their own life & think about how they could end up stuck in the same place if they don't invest.

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Swipe-Worthy The Founder
March 1, 2016

Emphasizing the ease of this investment strategy makes the idea very attractive. Having it come from Anne's mouth makes it even more powerful.

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Swipe-Worthy The Founder
March 1, 2016

Great, realistic image that instantly makes the claims about Anne more realistic.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

Excellent use of imagery to help the prospect access their fantasy, the underlying reason they are even reading this sales letter.

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Swipe-Worthy The Founder
March 1, 2016

Giving an example of a person you wouldn't expect to use the strategy, that way they believe they too, can be successful with it.

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Swipe-Worthy The Founder
March 1, 2016

Describing the negative road they could easily go down, which they want to avoid at all costs. They're framing their solution as the answer to this undesirable scenario.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

A necessary part of every sales letter where you're selling your knowledge: you must convince the prospect why you are credible and why they should believe you.

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Swipe-Worthy The Founder
March 1, 2016

Relieving the anxiety the prospect has about exactly what's involved & how it could negatively effect them.

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Swipe-Worthy The Founder
March 1, 2016

Real examples of everyday people make the prospect feel like they could pursue it as well. This is necessary after naming all of the high-ranking politicians that use the strategy.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

This is another theme in Agora's copy where they mention big brands/companies/people involved in the investment they're pitching so it seems very credible.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

Agora Financial always includes excellent visual aids in there sales letter that are instantly evident & easy to understand.

Swipe-Worthy
Swipe-Worthy The Founder
March 1, 2016

Agora Financial is incredible at coming up with big, unique, intriguing ideas for each of their promotions. There's a moon landing sales letter I also have featured on the site from them that uses this same technique of showing a photo & mentioning that there's something groundbreaking related to it. It makes you want to read on for the big reveal.

Swipe-Worthy
Swipe-Worthy The Founder

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