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if you're selling something that's a little more complex, including FAQs at the bottom can be a very effective technique. People may not buy because they're still not informed enough & the questions below may answer their questions & remove the blockages.
A great offer often mentions that the customer can keep what they bought even if they're not satisfied. Of course, this is mostly only true for information-based products.
This image effectively gets across how much they're giving you. It looks like a lot because of all the nicely designed covers.
A key part of this offer for Agora - they want to convert you into an ongoing subscriber.
Sweetening the deal with bonuses. If they aren't completely convinced, this well help tilt the scale.
Encouraging urgent action by stressing the exclusivity and scarcity surrounding the offer.
As you'll see below, they break the implementation down to 3 easy steps in detail which is highly appealing & increases the chances of the person taking action. This is especially necessary since their market is not the most tech-savvy.
Being "dependable" is very important to their target market. They back it up again with a real life example.
Earlier they mentioned significant politicians involved. Here they're mentioning big companies - all for credibility purposes.
"Going to show you how" - they're keeping you hooked in to keep read. Up to now, they've simply described the opportunity potential.
Again, using all different examples to make the person feel like it doesn't matter who they are, they can be successful with this.
This makes the prospect relate to their own life & think about how they could end up stuck in the same place if they don't invest.
Emphasizing the ease of this investment strategy makes the idea very attractive. Having it come from Anne's mouth makes it even more powerful.
Excellent use of imagery to help the prospect access their fantasy, the underlying reason they are even reading this sales letter.
Giving an example of a person you wouldn't expect to use the strategy, that way they believe they too, can be successful with it.
Describing the negative road they could easily go down, which they want to avoid at all costs. They're framing their solution as the answer to this undesirable scenario.
A necessary part of every sales letter where you're selling your knowledge: you must convince the prospect why you are credible and why they should believe you.
Relieving the anxiety the prospect has about exactly what's involved & how it could negatively effect them.
Real examples of everyday people make the prospect feel like they could pursue it as well. This is necessary after naming all of the high-ranking politicians that use the strategy.
This is another theme in Agora's copy where they mention big brands/companies/people involved in the investment they're pitching so it seems very credible.
Agora Financial always includes excellent visual aids in there sales letter that are instantly evident & easy to understand.
Agora Financial is incredible at coming up with big, unique, intriguing ideas for each of their promotions. There's a moon landing sales letter I also have featured on the site from them that uses this same technique of showing a photo & mentioning that there's something groundbreaking related to it. It makes you want to read on for the big reveal.
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