Again, emphasizing "no further obligation. Also note how they state that this is the only way to buy the piece.
This photo of a man correlates to the first paragraph of the ad which starts by targeting men.
Instead of specifically targeting men (like the above ad), they are targeting anyone who like the idea of "showing it off".
This was also in the above ad ($8.95). An easy & effective tactic for value comparison.
An important phrase used numerous times throughout their ads. When a deal is really good, this is a usual objection that comes up which is why they emphasize it.
A great adjective they also use in the above ad. There are few other places you can think of that showcase high quality items.
Relating to men who love woodwork, even though dealing with miniatures is much different, lacking machinery & equipment like hammers, saws & nails.
Great use for a bonus.Complimentary items that will make their experience even better & more enjoyable.
The use of "start" is representative of their aim to spark an ongoing interest in first-time buyers & get them to buy on ongoing subscription.
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