This ad campaign promoting Digital Marketer's $1 trial focuses on the value comparison of getting an entire marketing library full of proven trainings, checklists...View More and templates for less than a cup of coffee. By using an illustrative cartoon style & including a photo of an actual cup of coffee in many of the ads, they create a visual comparison that not only gets the point across clearly, but is also humorous and disarming. It's a great example of using inanimate objects or smaller purchases we normally make as a means for comparison versus comparing dollars to dollars or making no comparison at all. The sales page for the $1 trial was posted here at an earlier date: http://swiped.co/file/trial-offer-sales-page-ryan-deiss/
$1 Trial Facebook Ads from Digital Marketer (Ryan Deiss) Swiped in January 2016
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of digitalmarketer.com below.