Godaddy has been using the power of $1 & 99 cents for years now. It started off as a discounted domain price for new Godaddy customers and now their $1 deal...View More includes a website builder, starter email and a domain name for only  $1/month. That lasts for 1 year & then you're charged $11.90 per month. Keep in mind, this is for the most basic package, without any add-ons or upsell purchases. Anyone who's bought a domain name before can attest to the many upsells & options Godaddy hits you with before you finally checkout. It's the very reason why they can offer so much for $1. They'll either make it back on additional purchases or you actually continue with your site & then they'll get the regular price every month and the full domain cost every year.