Because they ran similar ads, people may pass over this easily so emphasizing "new" helps imply they haven't seen it before.
Unlike the above ads, this is the only one that had an intro. Notice how "order it anyway", $1 per item" and "all" are all underlined for emphasis. Those three words alone kind of sum up the pitch.
Pretty much the same ad as above, except it's for 6 aids. This aid did not run as much as the one above for 4.
This are a lot of options & even though it's $1, it may still cause more indecision. There are a lot of descriptions to read & items to choose from.
Their most compelling description. The major device being used here is social proof. They really talk about how everyone wants it, including high status investors and firms. The other strength of this description is the value comparison of $5.50, making the $1 instantly more attractive.
Their product descriptions are really solid & compelling. For being only $1 each, they make each item desirable. Make sure to read the others.
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