$1 Incentives from Standard & Poors

swiped by Swipe-Worthy ran 1965-1968

Standard & Poor’s, most known for their stock index S&P 500, has been publishing a stock market analysis newsletter for decades and back in the 60s,...View More

$1 Incentives from Standard & Poors

Key Takeaways

  • Never assume that more options is better than less options. After a certain amount of choices, it’s harder for people to make a decision & that could very well result in no decision. It’s very telling that the ad with the lowest number of options seemed to have done the best.
  • Like most $1 offers, the goal is to get people in your funnel for more profitable back-end sales. In this case, the back-end offer is their $18 newsletter subscription. We don’t hear about it in the ad, but once someone bought a $1 item, I’m sure they were put on a list & marketed to.
  • S&P’s product descriptions were excellent. Even if you didn’t want an item before, they gave you good reasons to want it. Probably their best description was for their $5.50 stock computer. The title already implies that it’s worth much more than a dollar and then they pile on social proof talking about how professional, private investors from brokerage firms actively request it and how it’s the most requested item from their $18 subscribers.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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7 Annotations
Annotations
January 26, 2016

Because they ran similar ads, people may pass over this easily so emphasizing "new" helps imply they haven't seen it before.

Swipe-Worthy
Swipe-Worthy The Founder
January 26, 2016

Unlike the above ads, this is the only one that had an intro. Notice how "order it anyway", $1 per item" and "all" are all underlined for emphasis. Those three words alone kind of sum up the pitch.

Swipe-Worthy
Swipe-Worthy The Founder
January 26, 2016

Pretty much the same ad as above, except it's for 6 aids. This aid did not run as much as the one above for 4.

Swipe-Worthy
Swipe-Worthy The Founder
January 26, 2016

This are a lot of options & even though it's $1, it may still cause more indecision. There are a lot of descriptions to read & items to choose from.

Swipe-Worthy
Swipe-Worthy The Founder
January 26, 2016

Their most compelling description. The major device being used here is social proof. They really talk about how everyone wants it, including high status investors and firms. The other strength of this description is the value comparison of $5.50, making the $1 instantly more attractive.

Swipe-Worthy
Swipe-Worthy The Founder
January 26, 2016

Their product descriptions are really solid & compelling. For being only $1 each, they make each item desirable. Make sure to read the others.

Swipe-Worthy
Swipe-Worthy The Founder
January 26, 2016

As you'll see in the ads below, this ad offered the fewest options (4), yet ran the most. Perhaps, the fewer options made for an easier choice and decision.

Swipe-Worthy
Swipe-Worthy The Founder

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