Here, they're referencing buyers as "Library members" - a step up from "subscribers" which they used in previous years.
Bumped up the price $3 from when the offer first started & still keep the introductory offer at $1.
Continuing to position Zane Grey as an outlet to make you forget about the crap you're dealing with in real life & immerse yourself in an adventurous fantasy world.
This is the MAIN theme behind all of their ads. People want to forget about their troubles and immerse themselves in another world that's exciting & adventurous like Zane's.
Note how they started to refer to the buyer as a "subscriber" vs. not giving a label in previous ads. Opting in as a "subscriber" is much more representative of their business model.
Using a playful headline to go along with the western theme, immersing you in the story.
Their big profit comes from the $3.39 future purchases. Buyers of the $1 deal will be actively marketed to with new books to buy thereafter.
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