$1 Book Offer Ads from Zane Grey Library

swiped by Swipe-Worthy ran 1970-1982

The compilation of ads below are for a specialized book club based around the best-selling western book series, Zane Grey. The same company behind this book club...View More

$1 Book Offer Ads from Zane Grey Library

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11 Annotations
Annotations
January 28, 2016

Here, they're referencing buyers as "Library members" - a step up from "subscribers" which they used in previous years.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

In the early 70s, the price was $3.39/each. Now, in 1982, it's been bumped up $5.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

Bumped up the price $3 from when the offer first started & still keep the introductory offer at $1.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

Here, they've added an upsell to bump up front-end transactions.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

Continuing to position Zane Grey as an outlet to make you forget about the crap you're dealing with in real life & immerse yourself in an adventurous fantasy world.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

This is the MAIN theme behind all of their ads. People want to forget about their troubles and immerse themselves in another world that's exciting & adventurous like Zane's.

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Swipe-Worthy The Founder
January 28, 2016

The price went up $1 since the ad first ran 6 years earlier (1970).

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

Note how they started to refer to the buyer as a "subscriber" vs. not giving a label in previous ads. Opting in as a "subscriber" is much more representative of their business model.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

Using a playful headline to go along with the western theme, immersing you in the story.

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Swipe-Worthy The Founder
January 28, 2016

Their big profit comes from the $3.39 future purchases. Buyers of the $1 deal will be actively marketed to with new books to buy thereafter.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

They make the $1 offer incredibly easy by not even requiring the money upfront. If you keep them after a week, you pay and it's unlikely many will go through the hassle of returning them.

Swipe-Worthy
Swipe-Worthy The Founder

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