$1 Book Offer Facebook Ads from GKIC (Dan Kennedy)

swiped by Swipe-Worthy in January 2016 from gkic.com

Although it's unlikely marketing legend Dan Kennedy is writing any of these Facebook ads, his company GKIC is & they have some great copywriters that understand...View More

$1 Book Offer Facebook Ads from GKIC (Dan Kennedy)

Key Takeaways

  • If you search for the other example of GKIC ads on the site, you'll find they're known for 1. using "Click To" in their adsĀ  2. testing images with the same copy & 3. having intro text that contains a call-to-action & thus can stand on its own.
  • It's been evident in my own observation, that the latest ad with the picture of Dan is performing the best. Look through the other ads & see which one draws your attention most. I personally noticed that "Just Pay $1" in black caps drew the most attention. The other differences in that ad are the picture of Dan Kennedy looking forward & the cliffhanger paragraph. Both are great examples of potential improvements to try out - cliffhangers & a picture of someone making eye contact.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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5 Annotations
Annotations
January 25, 2016

Has most focus on $1 vs. the others below.

Swipe-Worthy
Swipe-Worthy The Founder
January 25, 2016

Each of the ads uses the book & has "just pay $1" in it.

Swipe-Worthy
Swipe-Worthy The Founder
January 25, 2016

GKIC is known for using "Click To" in their ads. It's very direct.

Swipe-Worthy
Swipe-Worthy The Founder
January 25, 2016

This is the same as the examples below except it leaves a cliffhanger instead of a full description.

Swipe-Worthy
Swipe-Worthy The Founder
January 25, 2016

Each of the ads below have this same description. Note how it can stand on its own as the ad. It describes the offer, has a call-to-action & contains urgency.

Swipe-Worthy
Swipe-Worthy The Founder

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