Display Ads from Kissmetrics

swiped by Mike Schauer in May 2014 from kissmetrics.com

Although these are nice looking display ads, the real reason I'm sharing these is because I think Kissmetric's USP (which is the main focus of their ads) &...View More

Display Ads from Kissmetrics

Key Takeaways

  • Your relationships and associations are very important to your own brand's perception and can be used in your favor simply by including another brand's logo and colors as KISSmetrics demonstrates.
  • Want to solidify yourself as a top-tier solution? Compare yours in relation to other very well-known ones. If you frame it correctly, it could make your product or service look very reputable.
  • A simple A/B test KISSmetrics uses that you should try is photo of a smiling person. In this example, you can see they test the effectiveness of two different photos. When possible, make sure the person is facing the Call-to-Action

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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