Display Ad from Basecamp

swiped by Mike Schauer in April 2014 from basecamphq.com

Came across this ad for Basecamp during a search I was doing on Mixrank. Why share this little display ad? First of all, if you're not familiar with Basecamp...View More

Display Ad from Basecamp

Key Takeaways

  • The power here is in borrowing the social proof & rapport already built by the site owner. Many visitors may think they recommended Basecamp & click through for that reason.
  • Beyond borrowing of social proof, they make sure to point out what Basecamp is by listing features. Usually, features on their own, do not make compelling ads, but in this case, the power is in the recommendation & the features simply clarify the offering.
  • By just including the statement & adding in a logo, it doesn't look like a flashy ad which is what you want to avoid (an ad that looks like an ad).
  • The black background will stand out on most sites that have a white or light background

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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